Supermarket to give kids a free warm breakfast every day this February half-term

Asda will give children a free breakfast every day of the February half term to help households that are struggling with the cost of living.

The big four supermarket chain said the free breakfast offer would be available at all of its 205 Asda cafe sites between 8am and midday.

The dates are February 9 until February 22 which allows the offer to cover all variations of half-term holidays across the UK.

The free breakfast will consist of a bowl of Quaker Oats porridge as part of the exclusive partnership the supermarket chain has launched with the oats brand.

Asda expects to serve over 50,000 bowls of porridge to children across the country during February half term.

On top of this, Asda will continue to offer its existing £1 kids main meal deal which it first announced last year, and was extended to the end of March at the beginning of January.

This deal allows parents to get a hot or cold children's meal for £1 alongside an adult meal, with no minimum spend.

The current kids for £1 menu include a choice of one of six hot meals or a cold pick-and-mix sandwich meal deal.

The big four supermarket chain highlighted research from the charity Magic Breakfast which revealed that 81% of schools believe that child hunger has increased in their community in the last year and 94% believe poverty has increased.

Additionally, 95% of schools agree that breakfast provision has positively impacted concentration in class and 87% agree it alleviates pressure on family budgets.

Since its launch in June last year, Asda says 1.1 million £1 meals have been sold to date and 100,000 meals were served during the December Christmas holiday period compared to 40,000 meals sold at the end of November.

Kris Comerford, CEO at Asda said: “We know when families are preparing for the school holidays it can often mean an additional strain on household budgets – especially feeding and entertaining their children.

"We remain as committed as ever to supporting our customers in tackling these tough times.

"Our café initiatives continue to provide a lifeline for over 1.5 million customers since we launched them last year, and we hope by offering a free warm breakfast in the February half term, will help support many more in the coming weeks.”

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