Poundland makes huge change to 800 stores which will help shoppers save money
Poundland has cut the price of around 900 products across its stores to help shoppers this new year.
The high street discount chain introduced another 900 products to its £1 or less range on Tuesday, January 7. This brings the number of items in this range from 1,500 to 2,400, and it includes things like batteries, bleach, bread, and Biscoff biscuits.
The price cuts come alongside the store's festive sale, which is seeing many products priced at under £1, bringing the total number of items priced at £1 or below to 4,000. Further discounts are also available through Poundland Perks, which is offering 200 additional cuts for those with the loyalty app – which now has over 2.2million members. For the first time, the Perks offers also include its chilled and frozen food ranges now in the majority of its stores.
Across Poundland’s typical core range of around 5,000 items, around a half are now £1 or less, with the store saying it is "reinforcing Poundland’s position, as the home of the pound". Poundland notes that there are also other reductions on scores of grocery, household, and health and beauty ranges, alongside the extension of perks points across the whole store until at least mid-January.
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The latest price reductions build on moves made by the retailer before Christmas, which saw key everyday essentials such as milk, bread, sugar, and eggs all reduced to a locked price of £1 and the introduction of new £1 fresh produce stands in over 520 stores offering key items such as apples and oranges.
Poundland commercial director CJ Antal-Smith said: "According to the Bank of England, Poundland should be £2.42-land today, based on the way inflation has risen since it opened its first store 35 years ago. But Poundland is all about defying inflation and delivering amazing value and our customers are being very clear that they need us to be at our best in 2025 in the face of continued pressure on household budgets. We know that’s our job, and we’ll do all we can to deliver the promise of amazing value on the items they need.”
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