Best supermarket for your Christmas shop named out of Tesco, Aldi, Lidl and more
Aldi has been crowned the best supermarket to buy your Christmas food shop for the second year running by Which? magazine.
The budget supermarket received a score of 84% – beating the likes of Marks & Spencer at 82%, Waitrose at 80% and Lidl at 78% – in a survey of over 8,000 Which? members. People were asked to rate the quality, taste and value for money of the Christmas food they bought – and whether they would recommend them to others.
Aldi was also named best supermarket for pigs in blankets, stuffing and fresh vegetables. Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We’re thrilled to be recognised by Which? as the best place to buy Christmas essentials, for the second year in a row!
“This is a testament to the hard work and dedication of our teams, who are committed to delivering great value, quality, and service to our shoppers. Christmas is a special time for many, and we’re proud to help families across the UK make the most of their festive celebrations, all while keeping their budgets in check.”
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It comes after Which? named Aldi as the cheapest UK supermarket in October. The consumer website found a shopping list of 62 cost £111.66 on average across the month at Aldi, compared to £142.39 at Waitrose, which was the most expensive. Lidl was just behind Aldi in October, costing only 41p more with the supermarket’s loyalty scheme Lidl Plus, and 67p more without.
The list of 62 items included both branded and own-brand items, such as Birds Eye Peas, Hovis bread, milk and butter. The analysis includes special offer prices and loyalty prices where applicable, but not multibuys. Tesco Clubcard members would have paid £122.26 on average – while without a Clubcard, the Tesco shop cost £125.09.
For those using a Sainsbury’s Nectar card, October's shopping list of items averaged £125.93, while without a Nectar card, the same items at Sainsbury’s cost £130.79. For a bigger shop consisting of a list of 164 items, Asda was the cheapest at £418.71 and Waitrose was the most expensive, costing £461.10.
Aldi and Lidl are not included in that comparison as they have a smaller range of products compared to the other supermarkets. Harry Rose, Editor of Which? magazine, said: “Our latest monthly analysis once again sees Aldi crowned as the UK’s cheapest supermarket. In the lead up to the festive season, people are looking to cut costs where they can. Our analysis shows that by switching supermarkets consumers could save 22%, highlighting the advantages of shopping around where possible."
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