John Lewis and Waitrose making major change to stores in run-up to Christmas
John Lewis and Waitrose have announced a new expansion of their Caffè Nero partnership.
It's been confirmed that five Waitrose stores in Billericay, Godalming, Keynsham, Locks Heath, and Stroud will open a new "best of both" cafe concept, which will serve Waitrose food and coffee supplied by The Nero Roasting Company. There is also one Caffè Nero concession open inside the John Lewis store in White City, London.
Waitrose shoppers who are signed up to the MyWaitrose loyalty scheme get one free hot drink every day when they make a purchase in store. You normally need to bring your own reusable cup, however, The Grocer reported earlier this year that disposable cups are now available again in ten stores.
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The hot drinks are available in self-serve machines, with options including an Americano, cappuccino, latte or tea. You need to make a purchase in store – although there is no minimum spend – to get your free beverage. The Nero Group and Waitrose first partnered in 2021.
Will Stratton- Morris, Caffè Nero CEO UK said: “Our partnership with Waitrose continues to build and we’ve been delighted with the close working relationship we have grown. We have always seen the potential to deepen that relationship further and the launch of the new cafes in Waitrose is a key step in that process, as is widening the scope of our relationship with our first Caffè Nero store within a John Lewis store. I’m excited that customers can enjoy the hospitality and premium coffee of a Caffè Nero within the unique shopping experience of John Lewis. It’s a perfect pairing and there is still so much scope for our partnership to continue to grow”.
Charlotte Di Cello, Commercial Director for Waitrose said: “We’re excited to build on our successful partnership with the Nero Group with the launch of our new cafes. The initial tranche of five cafes will offer the best of Waitrose food together with coffee from The Nero Roasting Company, in a welcoming environment, served by our brilliant Waitrose Partners. Our stores are hubs for local communities across the country and we know our customers love to have the option of enjoying a coffee, snack or meal after their shop.”
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