Co-op to scrap loyalty scheme rewards in days as part of huge shake-up
Co-op member shoppers only have eight days left to cash in their rewards balance or risk losing it for good.
The supermarket chain – which has five millions members of its loyalty scheme – used to let you earn 2p in rewards for every £1 spent on Co-op branded goods or services. Shoppers could then use these rewards to spend on future purchases at the supermarket. However, this changed as part of a shake-up announced earlier this year.
Now, you can no longer earn cash rewards, instead, you get discounts on your shopping through Co-op's "Member Prices" scheme, plus personalised offers based on what you buy. As part of the shake-up, Co-op said shoppers needed to use their previously built up rewards pots by the end of the year – more specifically it needs to be used by 11:59pm on Tuesday, December 31.
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You can find out how much balance you have to spend by checking your latest Co-op receipt, or by logging into your account through the Co-op website or app. You can find it in the "Wallet' section" of the Co-op app.
You can only spend your rewards balance on items purchased in store – you won't be able to use it for home deliveries. Alternatively, you can also donate your balance to various causes supported by the Co-op. Independent co-operatives – such as the Central England, Chelmsford Star, Southern and Midcounties co-ops – have their own separate loyalty schemes which aren't affected by this change.
At the time, the Co-op said: "Rather than earning a few pence on rewards, our Members will now make substantial savings on their shop with immediate discounts being applied at the till. Overall, a bigger saving on Co-op, and branded products."
The Co-op revamped its loyalty scheme, following in the footsteps of Tesco and Sainsbury’s with their Nectar and Clubcard prices. Co-op Membership costs £1 to sign up to. However, just because something is lower in price for members doesn't mean you can't get it cheaper elsewhere. Always compare prices online using a shopping tool like Trolley.co.uk.
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